Two specialists. One focus.
ShopSEO is built as a specialist agency, not a general digital agency. We are small, focused and senior — because that's how we deliver results.
Magnus Løv Schmidt
Magnus is a senior SEO specialist with several years of deep experience from both the agency world and the in-house side. That dual angle means he knows exactly what works — and what just sounds good in a pitch.
His specialty is technical Shopify SEO and link building. His approach is test-first: hypotheses, experiments and data drive the decisions, not best-practice checklists.
The result is a specialist who can translate complex technical SEO questions into concrete actions that move rankings and revenue.
Morten Junge Bertelsen
Morten comes from the leadership side of e-commerce. He has led as Chief Digital Officer, Global Head of eCommerce and International eCommerce Manager — with full responsibility for growth, commercial development and digital execution across markets.
That means he understands SEO as part of a larger business. He knows which decisions are made in an e-commerce leadership team, which KPIs actually matter, and where the generic agencies go wrong.
Approach: business first. SEO must move revenue and contribution margin — not just traffic numbers in a report.
Three principles. Every day.
Specialization
We only work with Shopify. It's our biggest competitive advantage — and yours.
Transparency
No black boxes. You always know what we do, why, and what's working.
Results
We measure success on revenue and visibility — not on traffic numbers without context.
What do you get that a generic agency can't deliver?
ShopSEO
Generic agency
Deep understanding of Shopify's URL structure and duplicate content
Generic SEO without Shopify context
Liquid knowledge and technical Shopify audits
Standard technical audits
Link building tailored to e-commerce and Shopify
Broad link building without an angle
Understanding of Shopify apps and their SEO impact
Apps ignored or misunderstood
Optimization for LLMs and AI Overviews
Focus solely on classic Google
Direct access to senior specialists (no juniors)
Junior account managers
Reporting focused on revenue, not just traffic
Traffic numbers without business context
Frequently asked questions
25 low-hanging
SEO wins on
your Shopify store
A concrete checklist of the most overlooked SEO quick-wins we see on Shopify stores. Low-hanging fruit you can implement yourself — content, internal links, free backlinks and category copy.
We'll send it to your inbox. No spam.
Ready to grow your
Shopify store?
We always start with a free intro conversation. 24-hour response time.