Shopify SEO that moves revenue
We deliver Shopify SEO in full breadth — on-page, technical, link building and LLM visibility. All specialized to Shopify and delivered by senior specialists with deep e-commerce experience.
What is Shopify SEO — and why does it take a specialist?
Shopify SEO is specialized search engine optimization for stores built on Shopify. It covers both the classic triangle — on-page, technical and off-page — and the new layer: LLM visibility in ChatGPT, Perplexity and Google AI Overviews.
It differs from generic SEO in several ways: Shopify has a fixed URL structure, a specific render pipeline (Liquid), theme-based templates and an app economy that often affects SEO without the owner's knowledge. A generic agency works on instinct; a specialist works on platform knowledge.
We offer four core disciplines that can be combined into an integrated strategy or delivered individually depending on your situation.
On-page SEO for Shopify
On-page SEO on Shopify is about collections, products, content and internal link structure. We optimize for search intent, commercial structure and conversion — on a platform where the URL structure is fixed and duplicate content is a constant challenge.
- Keyword research with a commercial and semantic angle
- Optimization of collections, categories and product templates
- Technical content briefing: title, meta, heading structure, schema
- Internal links and category architecture tailored to Shopify
- Content strategy that supports both SEO and conversion
Technical Shopify SEO
Shopify has its own technical limitations and quirks. We run deep technical audits covering Liquid, themes, apps, speed and indexing. We remove pitfalls you probably didn't know existed.
- Full technical audit: indexing, render, speed, structure
- Liquid audit: templates, custom code, theme bloat
- Handling duplicate content from collections and variants
- Schema markup and structured data tailored to e-commerce
- Core Web Vitals and mobile performance
Link building for Shopify stores
Link building for Shopify stores is not the same as for SaaS or B2B. We build natural, relevant link profiles with sources that match e-commerce — and that actually move rankings and revenue.
- Strategic link building tailored to the e-commerce vertical
- Outreach to relevant, authoritative sources
- Digital PR and content-driven authority building
- Competitor and gap analysis at the link level
- Monthly reporting on links earned and their effect
AIO / GEO — LLM visibility for Shopify
ChatGPT, Perplexity, Claude and Google AI Overviews are the new distribution channel. Getting cited takes a partly different approach than classic SEO — we work concretely on how your Shopify store becomes a source for AI answers.
- Mapping of LLM-relevant search intent in your vertical
- Content format and structure optimized for citation
- Schema and entity work that helps AI understand you
- Monitoring AI visibility across platforms
- Tight integration with your classic SEO work
Shopify SEO — frequently asked questions
What do our clients say?
Finally an agency that understands Shopify in depth. In 6 months we saw a marked increase in organic revenue — not just traffic.
Direct access to senior specialists makes all the difference. No account-manager layer, just specialists who execute.
They know exactly where Shopify's technical pitfalls are — and how to remove them without breaking the theme.
25 low-hanging
SEO wins on
your Shopify store
A concrete checklist of the most overlooked SEO quick-wins we see on Shopify stores. Low-hanging fruit you can implement yourself — content, internal links, free backlinks and category copy.
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Ready to grow your
Shopify store?
We always start with a free intro conversation. 24-hour response time.