AIO & GEO: get cited in ChatGPT and AI Overviews
ChatGPT, Perplexity, Claude and Google AI Overviews are the new distribution channel — and it's growing faster than classic Google. We work concretely on how your Shopify store becomes a source for AI answers, not just one blue link among many.
What are AIO and GEO — and why it matters to you
AIO (AI Overview Optimization) and GEO (Generative Engine Optimization) are umbrella terms for the work that makes your store citable in AI-generated answers. It's not the same as classic SEO, but it has a large overlap.
In 2026, a growing share of search-driven research now happens in AI tools instead of Google. People ask ChatGPT "which type of [product] should I choose?" and get answers with concrete brand and product recommendations. Those who get mentioned win.
We work with both Google AI Overviews and the standalone LLM tools. It's about making your store understandable as an entity, citable as a source, and relevant enough that the LLMs prefer you.
Mapping LLM search intent
First we map which questions your customer group asks the LLMs. They're often longer, more contextual prompts than classic searches — which opens entirely new optimization opportunities.
- Prompt analysis across ChatGPT, Perplexity, Claude and Gemini
- Identification of where in the customer journey the LLMs are used
- Mapping of current citation status per platform
- Vertical- and product-category-specific prompt clusters
Content optimized for citation
LLMs don't cite all content equally. They prefer content with a clear structure, concrete data, expert sources and a style that lends itself to summarization. We build content for exactly that.
- Q&A formats and structured information
- Comparisons, lists and tables with clear data
- Factual, sourced information (not marketing fluff)
- Deep guides that answer category questions exhaustively
Entity and schema work
AI models understand the world through entities, not keywords. We build an entity foundation that makes your store understandable to LLMs — as a brand, a retailer and an expert source.
- Schema.org markup tailored to e-commerce and products
- Organization, Brand and Product entity work
- Knowledge Graph presence and Wikidata relevance
- Consistent NAP and brand signals across the web
Monitoring AI visibility
You can't optimize what you don't measure. We track citations across the largest LLMs so you can see concrete progress — not just guess.
- Monthly tracking of citation rate per platform
- Competitor benchmark on AI visibility
- Prompt-level monitoring of your most important categories
- Sentiment and context analysis of your LLM mentions
AIO & GEO on Shopify — specialist vs. generic
ShopSEO
Generic agency
We test citation rate across ChatGPT, Perplexity, Claude and AI Overviews
AIO ignored — or treated like an ordinary Google result
Content structured to be cited by LLMs (Q&A, lists, clear answers)
Generic content with no thought for AI citability
Entity work: schema, Wikidata presence, consistent brand signals
Schema half-configured, no entity strategy
Specific LLM-relevant prompt analysis for your vertical
Keyword research in a classic Google keyword tool
Tight integration between classic SEO and LLM visibility
Treated as two separate, uncoordinated disciplines
Concrete AIO/GEO delivery
AIO & GEO for Shopify — FAQ
25 low-hanging
SEO wins on
your Shopify store
A concrete checklist of the most overlooked SEO quick-wins we see on Shopify stores. Low-hanging fruit you can implement yourself — content, internal links, free backlinks and category copy.
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